CCL Computers

The Challenge

CCL Computers needed a digital infrastructure that could keep up with their rapidly growing customer base and extensive product catalog. Their existing website was struggling with speed, scalability, and user experience. On the performance marketing side, they needed a smarter, more targeted PPC strategy that could cut through the noise in a highly competitive market.

Objectives

• Streamline and optimize the e-commerce experience for desktop and mobile users

• Improve site performance and functionality for high-traffic periods

• Launch and scale targeted PPC campaigns to improve cost-efficiency and conversion

E-Commerce Development at Scale

We worked closely with the internal team to modernize key elements of cclonline.com. From refining the navigation and search functionality to improving product page layouts and load speeds, the site was overhauled to support both tech-savvy enthusiasts and everyday customers. Backend enhancements ensured smoother inventory updates and better campaign responsiveness.

Performance Marketing That Converts

With thousands of SKUs and tight margins, the PPC strategy had to be laser-focused. We segmented campaigns by product category, customer intent, and seasonal trends. Real-time bidding strategies, custom ad copy, and audience targeting allowed us to maximize ROAS while staying agile across Google and Microsoft Ads platforms.

The Results

• 3.1x return on ad spend across PPC channels

• 28% lift in conversion rate following UX and performance updates

• Improved mobile performance and reduced bounce rate

• Agile campaign structure now ready to scale for seasonal events and promotions

What the Client Said

“AFB Digital Solutions helped us bring structure and strategy to both our site and paid ad efforts. The improvements in user experience and campaign ROI speak for themselves.”
— CCL Computers Marketing Team