Chillblast

The Challenge

Chillblast needed more than a high-spec website—they needed a digital experience worthy of their custom-built PCs. Their site lacked the responsiveness and conversion power needed to support their growing e-commerce demand. On the performance marketing side, they wanted to scale their paid ad efforts while improving return on ad spend (ROAS) across key product lines.

Objectives

• Upgrade the site’s UX and performance to align with the premium Chillblast brand

• Streamline the path to purchase and boost on-site conversion rates

• Launch and manage PPC campaigns that generate high-quality traffic and measurable ROI

Conversion-Driven Web Development

We rebuilt key areas of the chillblast.com site with a focus on user experience, mobile responsiveness, and speed. From faster product configurators to simplified checkout flows, the new site was engineered for ease of use and higher conversion. Backend improvements also enabled smoother content management and dynamic campaign updates.

Precision PPC Campaigns

Using Google Ads and Microsoft Advertising, we launched full-funnel PPC strategies targeting both general audiences and niche gaming/creator segments. Campaigns were built around seasonal promos, high-margin systems, and key search intent terms. Real-time performance tracking and A/B testing allowed us to continuously optimize spend and improve results.

The Results

• 2.4x return on ad spend across Google Ads campaigns

• 36% increase in conversion rate post-development updates

• Reduced cart abandonment through UX improvements and remarketing

• Scalable campaign structure built to support future launches and promotions

What the Client Said

“AFB Digital Solutions elevated both our site and our paid ad strategy. We’ve seen a measurable lift in performance, and our campaigns now run as smoothly as our machines.”
— Chillblast Marketing & E-commerce Team