The Challenge
Big Game Bikes approached AFB Digital Solutions in need of a complete digital transformation. Their existing website didn’t reflect the quality of their products, lacked technical optimization, and wasn’t ranking well in search engines. In a fast-growing and competitive e-bike market, their online presence needed to work as hard as their bikes do.
The Objectives
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Redesign the website to align with their brand identity
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Build a responsive, high-performance site optimized for both users and search engines

Brand-First Design
We delivered a clean, bold design that speaks to Big Game Bikes’ audience—urban commuters, adventure seekers, and performance-focused riders. The new layout prioritizes usability, product visibility, and conversion, all while maintaining a sleek and modern visual identity.
Custom Development
The website was built from the ground up with performance in mind. We implemented a mobile-first responsive framework, optimized all assets, and structured the backend for easy content management. From technical SEO elements to scalable code architecture, every detail was handled in-house.

SEO Implementation
From day one, SEO was a key part of the strategy. We conducted keyword research, optimized metadata and headings, and implemented schema markup for better indexing. A comprehensive audit ensured strong technical health, while content structure was optimized to capture long-tail search intent.
The Results
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215% increase in organic traffic within the first three months
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Page load speed improved from 4.2 seconds to 1.6 seconds
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Multiple target keywords ranking on page one of Google

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