CCL Computers

The Challenge

CCL Computers needed a digital infrastructure that could keep up with their rapidly growing customer base and extensive product catalogue. Their existing website was struggling with speed, scalability, and user experience. Furthermore, their organic visibility required a more sophisticated SEO strategy to ensure their vast product range could cut through the noise and rank effectively in a highly competitive market.

Objectives

• Optimise the E-commerce Experience: Streamline the user journey for both desktop and mobile users to ensure a seamless path to purchase.

• Enhance Site Performance: Improve technical functionality and load speeds to maintain stability during high-traffic periods.

• Build Organic Authority: Implement a comprehensive SEO framework to improve search rankings, drive sustainable traffic, and increase cost-efficiency through organic growth.

E-Commerce Development at Scale

We worked closely with the internal team to modernise key elements of cclonline.com. From refining the navigation and search functionality to improving product page layouts and load speeds, the site was overhauled to support both tech-savvy enthusiasts and everyday customers. Backend enhancements ensured a more resilient infrastructure, allowing for smoother inventory updates and a more stable platform for growth.

Technical SEO and Organic Growth

With thousands of SKUs to manage, we implemented a robust SEO strategy designed to maximise visibility across a massive product catalogue. We focused on site architecture, ensuring that category and product pages were perfectly indexed and optimised for high-intent search terms. By improving internal linking structures and technical health, we enabled the site to rank more effectively for seasonal trends and niche hardware, driving sustainable, high-quality organic traffic.

The Results

• 28% lift in conversion rate following the comprehensive UX and performance updates.

• Significant growth in organic revenue driven by improved keyword rankings across the product catalogue.

• Enhanced mobile performance and a substantial reduction in bounce rate across key landing pages.

• Scalable SEO framework now in place to support organic visibility during peak seasonal events and promotions.

What the Client Said

“AFB Digital Solutions helped us bring structure and strategy to both our site and our organic search presence. The improvements in user experience and search visibility speak for themselves.” — CCL Computers Marketing Team