The Challenge
TastyBone came to AFB Digital Solutions with a clear goal: create a site as bold and fun as their brand. Their previous online presence didn’t match their personality or product quality. It lacked visual impact, speed, and strong SEO foundations—key factors in driving both consumer and wholesale interest.
Objectives
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Redesign the website to reflect TastyBone’s bold branding and product story
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Build a smooth, responsive, conversion-ready e-commerce platform
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Optimize for SEO to improve product discoverability and category visibility
Bold, Brand-Led Design
TastyBone’s brand is loud, colourful, and full of energy—so we leaned into it. We developed a playful yet clean design that highlights their product lines while making it easy for users to navigate. From strong colour blocking to playful typography and high-contrast visuals, every element was crafted to engage.
Streamlined Development
The new tastybone.com was built with performance and flexibility in mind. We implemented a responsive layout, fast-loading product pages, and an intuitive backend that makes content and inventory management simple for the internal team. Built to support both B2C and B2B traffic, the site performs seamlessly across all devices.
SEO with Bite
We structured the site for scale—SEO was baked into every page, product, and category. From optimized metadata and headings to improved site speed and structured data, the new platform is search-friendly and set up for long-term ranking success. Technical SEO audits ensured crawlability and index health were solid post-launch.
The Results
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180% increase in organic traffic within the first four months
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70% faster average load time across mobile and desktop
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Stronger visibility for product and category keywords
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