Charles and Ivy

Charles and Ivy sell composite fence panels, decorative screens, driveway gates, bin storage and flooring. It is a range where most of the decision happens on colour, style and size rather than on the product itself, so the product page has to carry more than a photograph and a price.

I worked on this as part of the development team at Paramount rather than as a solo build. The configurator is the interesting part of it. A single made to order driveway gate runs to sixty six variants across opening, style and colour, so the page has to do the work of a form without feeling like one. Seven hundred and fifty products across a hundred and forty collections, with Klarna, Clearpay, PayPal and V12 finance.