Technical SEO
Crawlability, indexing, speed and site structure. The work that stops everything else working harder than it needs to.
SEO services
Technical and local SEO for small businesses across Merseyside and the North West. I work on the things that bring enquiries, and I show you the numbers either way.
What is included
Six things, every month.
Not a list of twenty. The six things that actually move the needle, done properly every month.
On page and internal linking
Titles, headings and copy that match what people actually search, and related pages linked properly.
Local SEO
Google Business Profile, local landing pages and citations, so you show up in the map pack as well as the blue links.
Keyword strategy
The terms your customers use, not the ones with the biggest numbers next to them.
Content
New pages where there is a genuine gap, and rewrites where a page is close but not ranking.
Reporting
A monthly report in clicks and enquiries, with the raw Search Console data if you want it.
How it works
What actually happens, in order.
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Audit
Go through the site properly and tell you what is holding it back. You get the findings whether you carry on or not.
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Plan
We agree what to fix first and in what order, written down against the month it lands in.
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Work
Technical fixes first, then pages and content. You see what changed each month.
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Report
Clicks and enquiries, not just position. If something is not working, I say so.
Before you get in touch
Whether this is worth your time
A good fit if
- You have a real business with real customers searching for what you sell.
- You want to know what is working, in clicks and enquiries.
- You can give me access and answer a question within a day or two.
- You are thinking in months, not weeks.
Probably not if
- You want page one this month.
- You want the cheapest quote in the pile.
- Nobody at your end can make a decision.
Proof
+101%
Non branded organic clicks for Camcoat Performance Coatings, comparing six months against the six before.
Branded searches stayed flat over the same period, which is the part that matters. The growth came from people who did not already know the company.
Common questions
The things people actually ask.
What happens if my client wants to talk to you directly?
They do not get to, because they do not know I exist. If you want me on a call I will join as part of your team, under your name, and I will follow your lead on what gets said.
Do you sign an NDA?
Yes, and I will sign yours rather than send you mine. It has never been a sticking point.
How do you price white label work?
Day rate or fixed price per project, whichever suits the job. You get a number in writing before I start and you mark it up however you want. What you charge your client is your business and I do not want to know.
What if the client comes to me later with more work?
Then you brief me again. I will not quote a client of yours directly, and that holds after the job as well as during it.
What does a website actually cost?
It depends entirely on what it has to do, which is why I quote a fixed price against a written scope rather than a day rate. Small brochure sites and ecommerce builds are very different jobs.
Areas I cover
A real page for every place I work
Not fifty spun variations of the same town name. One proper page per place, covering the work I actually do there.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
Not sure if SEO is worth it for you?
Book a call and I will look at your site properly and tell you straight, before you spend anything.
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