Designed from a blank page
No template stretched to fit. The design starts from what your business actually has to say and who it is saying it to.
Website design for small businesses
Bespoke WordPress and Shopify builds for small businesses across Merseyside and the North West. Built to be edited by you, and to still work properly in three years.
What is included
Six things, every build.
Not a feature list. The six things that decide whether a site earns its keep.
Built properly
WordPress or Shopify, written as a real theme. No page builder loading half a megabyte to draw a heading.
Everything editable
Every section is a field you edit yourself. You will never pay me to change a phone number or swap a photo.
Fast by default
Self hosted fonts, images sized to what the page needs, and nothing loading that the page does not use.
Findable from day one
Structure, titles and schema done while it is being built, rather than bolted on by somebody else later.
A handover that works
A walkthrough, written notes, and a care plan if you would rather never touch it.
How it works
What actually happens, in order.
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Scope
We agree what the site has to do, in writing, with a fixed price against it.
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Design
You see it before anything is built, and you tell me what is wrong with it.
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Build
Built, tested on real devices, and put in front of you on a staging URL.
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Launch
Domain and SSL sorted, email left untouched, and I am on hand for the first month.
Before you get in touch
Whether this is worth your time
A good fit if
- You know roughly what the site has to do, or you are willing to work it out with me.
- You want to own it and edit it yourself afterwards.
- You can give feedback in one go rather than in drips.
- You are replacing something that is costing you enquiries.
Probably not if
- You need it live in a fortnight.
- You want the cheapest quote in the pile.
- You want a template filled in with your logo.
Proof
20+
Sites built and launched, from single page brochures to full ecommerce.
In house and freelance since 2021. The case studies here are a selection rather than the whole list, and the ones I cannot show are usually the white label ones.
Common questions
The things people actually ask.
What happens if my client wants to talk to you directly?
They do not get to, because they do not know I exist. If you want me on a call I will join as part of your team, under your name, and I will follow your lead on what gets said.
Do you sign an NDA?
Yes, and I will sign yours rather than send you mine. It has never been a sticking point.
How do you price white label work?
Day rate or fixed price per project, whichever suits the job. You get a number in writing before I start and you mark it up however you want. What you charge your client is your business and I do not want to know.
What if the client comes to me later with more work?
Then you brief me again. I will not quote a client of yours directly, and that holds after the job as well as during it.
What does a website actually cost?
It depends entirely on what it has to do, which is why I quote a fixed price against a written scope rather than a day rate. Small brochure sites and ecommerce builds are very different jobs.
Areas I cover
A real page for every place I work
Not fifty spun variations of the same town name. One proper page per place, covering the work I actually do there.
Web design in St Helens
Bespoke builds for businesses in my own town.
Have a look
Web design in Wigan
A bigger town, and a lot of very similar websites.
Have a look
Web design in Warrington
A real number, and the work done here.
Have a look
WordPress web design in Manchester
Custom WordPress builds, edited by your team.
Have a look
What clients say
In their words, not mine.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
Not sure what your site should cost?
Book a call and I will tell you what I would build and what it would take, before you spend anything.
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