The build side
Bespoke WordPress themes with ACF, plus Shopify and Drupal. Hand coded templates rather than page builders, because builders are what make a site slow and impossible to change two years later.
About
It is me. That is the whole pitch.
AFB Digital Solutions is a brand name, not a team. Every site and every bit of SEO under it was done by me, and you will only ever deal with me.
The short version
Years of building sites nobody knew I built
I have spent my career inside agency teams, building and ranking sites for clients who never heard my name. Ecommerce, WordPress, technical SEO, the unglamorous work that decides whether a site earns anything.
Now that work goes out under my own name. Mostly rebuilds of sites that were never built properly, and sites that look finished but have never brought anybody through the door.
I am based in St Helens. I take on a small number of clients so that each one gets actual attention, and I will tell you when a job is not worth doing.
What I know
Three things I know properly
Not a list of everything I will take on. These are the three I would back myself on.
The search side
Crawl and index problems, site architecture, internal linking and Core Web Vitals. The technical layer that decides whether anything you publish ever ranks.
The ecommerce side
Catalogues, checkouts and product feeds across Shopify, WooCommerce and BigCommerce. Built for shops carrying real traffic, not demo stores.
How I work
How a project actually runs
- Scope first, then code
- You get a written scope and a fixed price before anything is built. If something changes, you see the new number before I start it, not on the invoice.
- A live link from week one
- You watch it come together on a staging site instead of waiting until the end to find out what you paid for.
- Handover you can actually use
- Logins in your name, hosting on your account, and a walkthrough of the parts you will touch. Nothing is held hostage.
- Reported in clicks and enquiries
- Measured against the same period before, in plain numbers, not a dashboard export you have to interpret yourself.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
So what are you trying to fix?
A short call, no pitch. If it is not something I should be doing, I will say so and point you at who should.
Book a call (opens in a new tab)