Case study While at Paramount Digital
Northern Connectors
A St Helens distributor of electro-mechanical connectors, with a catalogue organised by brand and then by series.
- Client
- Northern Connectors
- Sector
- Industrial connector distribution
- Services
- WordPress design and development
- Engagement
- 2024 to 2025
The catalogue
Northern Connectors have supplied electro-mechanical connectors into industrial environments for more than forty years. The range spans a dozen manufacturers, so the site is organised by brand and then by series. Someone can arrive on Harting and drill straight into the Han range, or on Souriau and reach the UTS and UTO series, without wading through everything else first.
Buyers usually arrive already knowing a part number or a series, so search sits in the header on every page alongside a quick quote request.
The build
WordPress on a GeneratePress base with a custom child theme. The brand and series pages carry structured data, and the site is enquiry led rather than a checkout, so the primary action is a quote request rather than a basket.
