Case study While at Paramount Digital
myGP Clinic
A private GP clinic group across Manchester and Cheshire
86
Pages
Mostly the condition catalogue
9
Clinician profiles
Each with its own page
3
Clinics
Wilmslow, Lower Stretton, Antrobus
- Client
- myGP Clinic
- Sector
- Private healthcare
- Services
- WordPress design and development
- Engagement
- 2024 to 2025
The problem
myGP Clinic are a private GP group with three clinics across Manchester and Cheshire. People do not arrive at a site like this looking for “a private GP”. They arrive carrying one specific worry, about a knee, a menopause symptom, an ADHD assessment, a child who keeps getting ill, and they want to know whether this place deals with that, where it is, and who they would be seeing.
So the site has three jobs at once. Answer a very specific question, get somebody to the right clinic, and introduce the individual clinician, because in private healthcare people are choosing a person as much as a practice.
The build
WordPress on GeneratePress with a bespoke child theme, running to eighty six pages.
The bulk of that is the condition and service catalogue, each one a landing point for a different worry, alongside three clinic pages, nine clinician profiles and a careers section with its own post type for open roles.
A site that size only works if the shape is decided once and repeated. Every condition page, every clinician, every clinic follows the same structure, which is what keeps it addable to rather than a pile of one offs nobody wants to touch.
Built while at Paramount Digital.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
