Case study While at Paramount Digital
myGP Clinic
A private GP clinic group across Manchester and Cheshire
86
Pages
Mostly the condition catalogue
9
Clinician profiles
Each with its own page
3
Clinics
Wilmslow, Lower Stretton, Antrobus
- Client
- myGP Clinic
- Sector
- Private healthcare
- Services
- WordPress design and development
- Engagement
- 2024 to 2025
The problem
myGP Clinic are a private GP group with three clinics across Manchester and Cheshire. People do not arrive at a site like this looking for “a private GP”. They arrive carrying one specific worry, about a knee, a menopause symptom, an ADHD assessment, a child who keeps getting ill, and they want to know whether this place deals with that, where it is, and who they would be seeing.
So the site has three jobs at once. Answer a very specific question, get somebody to the right clinic, and introduce the individual clinician, because in private healthcare people are choosing a person as much as a practice.
The build
WordPress on GeneratePress with a bespoke child theme, running to eighty six pages.
The bulk of that is the condition and service catalogue, each one a landing point for a different worry, alongside three clinic pages, nine clinician profiles and a careers section with its own post type for open roles.
A site that size only works if the shape is decided once and repeated. Every condition page, every clinician, every clinic follows the same structure, which is what keeps it addable to rather than a pile of one offs nobody wants to touch.
Built while at Paramount Digital.
What clients say
In their words, not mine.
The level of detail and commitment Aaron brings is unmatched. From SEO to design, everything was delivered with precision and care. Our online visibility has never been better.
Aaron’s work speaks volumes. From start to finish he understood our brand and vision. The end result was a powerful, sleek website that truly reflects who we are.
Aaron built the site from scratch and it was the first time the brand actually looked like us online. He handled the design and the build end to end, and I could update it myself afterwards without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
Aaron set up the shop and the tracking, and explained what was worth doing and what was not. He was straight about where the money was better spent, which is not what you usually get.
