Case study While at Chillblast Group
Chillblast and CCL
Landing pages and an internal CMS across two PC retail brands
50+
Campaign landing pages
Sales, launches and partnerships, built to go up fast and come down again
2
Brands served by one internal CMS
Two sets of products, two identities, one tool
- Client
- Chillblast and CCL Computers
- Sector
- Custom gaming PCs and components
- Services
- Front end development and CMS build
- Engagement
- 2023 to 2024
The landing pages
Chillblast and CCL are two brands in the same group, both selling custom gaming PCs, laptops and components, and both describing themselves as award winning. The same job ran across the pair of them.
Most of the front end work was campaign landing pages, the pages a sale, a product launch or a partnership runs on, built to go up quickly and come down again afterwards.
A configurable PC is an awkward thing to sell. The buyer is weighing a graphics card, a processor, memory, storage and a warranty across half a dozen machines at once, so the page has to make that comparison possible without collapsing into a datasheet and without burying the reason to buy in the first place.
The internal CMS
The other half of it was helping build their internal CMS, the tool the marketing teams used to put those pages together for themselves.
That is a different kind of problem from building a page. A page has one right answer and you build it. A tool has to survive everything the people using it will try, including the things nobody thought of when it was specified, and it is judged on one thing only, whether somebody can get a campaign live on a Friday afternoon without needing a developer.
Serving two brands rather than one is what made it worth building. Two sets of products, two identities, one tool.
What clients say
In their words, not mine.
The level of detail and commitment Aaron brings is unmatched. From SEO to design, everything was delivered with precision and care. Our online visibility has never been better.
Aaron’s work speaks volumes. From start to finish he understood our brand and vision. The end result was a powerful, sleek website that truly reflects who we are.
Aaron built the site from scratch and it was the first time the brand actually looked like us online. He handled the design and the build end to end, and I could update it myself afterwards without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
Aaron set up the shop and the tracking, and explained what was worth doing and what was not. He was straight about where the money was better spent, which is not what you usually get.
