Case study While at Paramount Digital
Houghwood
A golf club, restaurant and events venue in St Helens
4
Audiences served by one site
Golfers, diners, weddings and members
- Client
- Houghwood
- Sector
- Golf, dining and events
- Services
- WordPress design and development
- Engagement
- 2024 to 2025
The venue
Houghwood is a golf club, restaurant and events venue on the edge of St Helens. The site has to serve four different people at the same time: a golfer booking a tee time, somebody booking a table for dinner, a couple looking at wedding packages, and an existing member trying to log in.
That is the awkward part of a venue like this. All four want something different within a second of landing, and the club’s own line is that everyone is welcome and no membership is required, so nothing on the site can read as a closed private club.
The build
WordPress on a GeneratePress base. Book a tee, book a table and the member login each get their own button in the header rather than being buried in a menu, so none of those four visitors has to work out which part of the site belongs to them before they can do anything.
Built while at Paramount Digital, and it was the whole site rather than a share of one.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
