Case study While at Paramount Digital
The Answering Service
A UK telephone answering service, built around sector and location search
13
Trades with a page of their own
Sharing one structure rather than hand built
12
City pages alongside them
For the virtual assistant side of the business
- Client
- The Answering Service
- Sector
- Telephone answering and virtual assistants
- Services
- WordPress design and development
- Engagement
- 2024 to 2025
The problem
The Answering Service answer the phone on behalf of other businesses, so that a caller believes they have reached that company’s own receptionist. It is a service people look for in two ways, by their own trade and by where they are.
Nobody searches for “answering service” on its own. They search for a telephone answering service for law firms, or for dentists, or for a virtual assistant in Liverpool. A single page saying “we answer phones” cannot rank for any of that, and hand building a separate page for every trade and every city is how a website becomes something nobody can maintain.
The build
WordPress, with GeneratePress underneath a custom child theme, and the sector and location pages sharing a structure rather than each being built from nothing.
Thirteen trades have a page of their own, from accountants, dentists and law firms through to renewable energy, recruitment and opticians, with twelve city pages alongside them for the virtual assistant side of the business.
The value of building it that way is never the first thirteen. It is the fourteenth, and the one after that, and how much they cost to add.
Built while at Paramount Digital.
What clients say
In their words, not mine.
The level of detail and commitment Aaron brings is unmatched. From SEO to design, everything was delivered with precision and care. Our online visibility has never been better.
Aaron’s work speaks volumes. From start to finish he understood our brand and vision. The end result was a powerful, sleek website that truly reflects who we are.
Aaron built the site from scratch and it was the first time the brand actually looked like us online. He handled the design and the build end to end, and I could update it myself afterwards without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
Aaron set up the shop and the tracking, and explained what was worth doing and what was not. He was straight about where the money was better spent, which is not what you usually get.
