Case study Direct client
Camcoat Performance Coatings
Tripling non branded search visibility for a Warrington coatings specialist
+190%
Non branded impressions
3,317 to 9,610
53
Keywords in the top three
Up from 11
+44%
Non branded clicks
43 to 62
25.9
Average non branded position
Improved from 34.3
- Client
- Camcoat Performance Coatings
- Sector
- Motorsport and industrial coatings
- Services
- Technical and local SEO
- Engagement
- Monthly retainer, ongoing
- Website
- camcoat.com (opens in a new tab)
The challenge
Camcoat Performance Coatings is a Warrington specialist in ceramic, piston and exhaust coatings for motorsport and industrial customers. Highly technical work in a niche where search volumes are small but every enquiry is worth having.
The problem was that almost everyone finding them on Google already knew the name. Nearly six in ten clicks came from people searching “camcoat” or a variation of it. For the terms that actually describe what they do, the site sat at an average position of 21.9, which is page three.
The approach
Rather than chase volume, I focused on the specific technical language their customers actually use. Piston coatings, ceramic exhaust coating, cermakrome, diamondyze, performance coatings.
The work started with the technical foundations, crawlability, indexing and site structure, then moved to on page relevance for each coating service, internal linking between related services, and local targeting across Warrington and the North West.
The results
Comparing the six months to 15 August 2026 against the six months before, counting only searches that did not include the company name.
| Metric | Before | After |
|---|---|---|
| Non branded clicks | 43 | 62 |
| Non branded impressions | 3,317 | 9,610 |
| Average non branded position | 34.3 | 25.9 |
| Keywords in the top three | 11 | 53 |
Branded searches grew too, by 26 per cent, but non branded impressions grew almost three times faster. The growth came from people who did not already know the company, which is the part that matters.
Figures from Google Search Console, non branded queries only.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
