Case study While at Chillblast Group
Chillblast and CCL
Landing pages and an internal CMS across two PC retail brands
50+
Campaign landing pages
Sales, launches and partnerships, built to go up fast and come down again
2
Brands served by one internal CMS
Two sets of products, two identities, one tool
- Client
- Chillblast and CCL Computers
- Sector
- Custom gaming PCs and components
- Services
- Front end development and CMS build
- Engagement
- 2023 to 2024
The landing pages
Chillblast and CCL are two brands in the same group, both selling custom gaming PCs, laptops and components, and both describing themselves as award winning. The same job ran across the pair of them.
Most of the front end work was campaign landing pages, the pages a sale, a product launch or a partnership runs on, built to go up quickly and come down again afterwards.
A configurable PC is an awkward thing to sell. The buyer is weighing a graphics card, a processor, memory, storage and a warranty across half a dozen machines at once, so the page has to make that comparison possible without collapsing into a datasheet and without burying the reason to buy in the first place.
The internal CMS
The other half of it was helping build their internal CMS, the tool the marketing teams used to put those pages together for themselves.
That is a different kind of problem from building a page. A page has one right answer and you build it. A tool has to survive everything the people using it will try, including the things nobody thought of when it was specified, and it is judged on one thing only, whether somebody can get a campaign live on a Friday afternoon without needing a developer.
Serving two brands rather than one is what made it worth building. Two sets of products, two identities, one tool.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
