Case study While at Paramount Digital
The Answering Service
A UK telephone answering service, built around sector and location search
13
Trades with a page of their own
Sharing one structure rather than hand built
12
City pages alongside them
For the virtual assistant side of the business
- Client
- The Answering Service
- Sector
- Telephone answering and virtual assistants
- Services
- WordPress design and development
- Engagement
- 2024 to 2025
The problem
The Answering Service answer the phone on behalf of other businesses, so that a caller believes they have reached that company’s own receptionist. It is a service people look for in two ways, by their own trade and by where they are.
Nobody searches for “answering service” on its own. They search for a telephone answering service for law firms, or for dentists, or for a virtual assistant in Liverpool. A single page saying “we answer phones” cannot rank for any of that, and hand building a separate page for every trade and every city is how a website becomes something nobody can maintain.
The build
WordPress, with GeneratePress underneath a custom child theme, and the sector and location pages sharing a structure rather than each being built from nothing.
Thirteen trades have a page of their own, from accountants, dentists and law firms through to renewable energy, recruitment and opticians, with twelve city pages alongside them for the virtual assistant side of the business.
The value of building it that way is never the first thirteen. It is the fourteenth, and the one after that, and how much they cost to add.
Built while at Paramount Digital.
What clients say
In their words, not mine.
Aaron built our website and now looks after the search side of it, and it's the first time anyone's shown us numbers that mean something. Enquiries from people searching for the coatings we actually do, rather than our name, have roughly doubled in six months. He built a page for exhaust ceramic coating that ranks on its own, and every month we get a short report in plain English saying what changed and why. Straightforward to deal with, and he tells us when something isn't worth doing.
Aaron has been excellent to work with. His WordPress development skills are first class, with a strong understanding of both the technical side and the practical needs of a live e-commerce website. He works quickly, communicates clearly and, most importantly, knows how to diagnose and fix problems without making things unnecessarily complicated. We've used Aaron for a range of WordPress development work and I've always found him knowledgeable, reliable and easy to work with. Highly recommended for anyone looking for an experienced WordPress developer.
Aaron built our online shop from scratch and it was the first time the brand actually looked like us online. Every pair we sell is a one off and he built the shop around that, so people find the right size and condition quickly. He handled design and build end to end, sorted the pricing and VAT properly, and I can add new pairs and update the site myself without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
