Google Business Profile
Claimed, complete, correctly categorised and posted to. In a market this size a well kept profile alone can put you in the map pack.
Local SEO
SEO in Widnes
Local search for Widnes and Runcorn businesses. A smaller market than the towns around it, which makes the top of it genuinely reachable.
The problem
A small market is winnable, and mostly unclaimed
There is less competition here than in Warrington or Wigan, and that cuts both ways. Fewer searches to win, but a much lower bar to winning them.
Most local businesses in Widnes have a Google profile nobody has touched since it was created and a website that has never been looked at properly. That is not a criticism, it is where the opportunity is.
The other thing that matters here is that Widnes and Runcorn are one borough but two towns, and people search for them separately.
Covering both properly means saying something real about each, not putting the two names in one sentence and hoping.
What I do here
Four things that move local rankings
Widnes and Runcorn separately
One borough, two towns, and people search for them by name. Each deserves a page that says something real rather than a shared one that mentions both.
Reviews and citations
A steady flow of reviews and consistent details everywhere. Easier to get ahead on here than anywhere else nearby, because so few businesses bother.
Technical foundations
Speed, crawlability and structured data, so the rest of the work is not wasted.
Nearby result
+101%
Non branded organic clicks for Camcoat Performance Coatings in Warrington, over six months
Branded searches stayed flat over the same period, so the growth came entirely from people who did not already know the name.
Areas I cover
Nearby towns I also cover
Same work, same standard, across this side of the region.
St Helens
The town I am based in, and know best.
Have a look
Warrington
Technical and local SEO across Warrington.
Have a look
Wigan
Local search for trades and services across Wigan.
Have a look
Also covering Runcorn, Halton, Hale Village and Ditton.
Common questions
Answered plainly
Will I show up in the map pack outside my own town?
Usually not, and it is better to know that now.
The map pack is tied to where you actually are. If your address is in one town you will struggle to appear in the three map results for the next one along, however good your website is.
What you can do is rank in the normal results underneath, which is a real source of work and is what a proper page for that town is for.
How many reviews do I actually need?
Enough to look like a going concern, and arriving steadily rather than all at once.
Ten genuine reviews spread over a year beats thirty that appeared in a fortnight, because the second pattern is what review farms look like and Google knows it.
What matters more than the count is that they are recent, that they mention what you actually did, and that you reply to them.
Is it worth doing if I only cover a small area?
Often it is worth more, not less.
A small area means fewer businesses competing for the same searches, so the work needed to get to the top of them is smaller. The trade is that there are fewer searches to win, so it only pays if the jobs are worth something.
If your average job is a few hundred pounds and up, the numbers usually work.
What happens if I move premises?
Tell me before you do, not after.
Your address is one of the strongest signals in local search, and changing it resets some of what you have built. It is manageable, but it needs the profile, the website and every directory listing changing together.
Done piecemeal it leaves you with conflicting addresses across the internet, which is the single most common reason a profile quietly stops ranking.
What clients say
In their words, not mine.
The level of detail and commitment Aaron brings is unmatched. From SEO to design, everything was delivered with precision and care. Our online visibility has never been better.
Aaron’s work speaks volumes. From start to finish he understood our brand and vision. The end result was a powerful, sleek website that truly reflects who we are.
Aaron built the site from scratch and it was the first time the brand actually looked like us online. He handled the design and the build end to end, and I could update it myself afterwards without going back to him every time.
We use Aaron for development we would rather not hand to a junior. The work comes back the way it was specced, on the date he said, and it goes out under our name without us having to check it twice.
Aaron set up the shop and the tracking, and explained what was worth doing and what was not. He was straight about where the money was better spent, which is not what you usually get.
Want to be found in Widnes?
Book a call and I will look at your profile and your site, and tell you which of the two is holding you back.
Book a call (opens in a new tab)