Technical SEO Services That Fix the Foundations

Technical SEO is the work that makes a website easier for Google to crawl, understand and trust. AFB Digital Solutions reviews the parts that often sit below the surface: indexation, crawl paths, redirects, canonical tags, internal links, page speed, Core Web Vitals, schema and template-level issues.

The aim is not a long report that sits in a folder. It is a clear list of fixes, prioritised by impact, then implemented properly across WordPress, Shopify and WooCommerce websites.

Technical SEO can support an existing SEO campaign, prepare a site before a rebuild, or clean up problems after a launch. For WordPress-specific performance work, see WordPress speed optimisation. If the wider website needs improvement too, it can be paired with website design services.

Useful next reads for technical planning: SEO checks after launching a WordPress website and SEO-friendly WordPress website foundations.

For sites where technical SEO needs to be handled as part of a wider rebuild, see website redesign services.

Free SEO Audit

Crawlability and Indexation

Robots.txt, sitemap, noindex, canonical, redirect and crawl-depth checks so important pages can be found and indexed.

Core Web Vitals

Page speed, layout shift, rendering and mobile performance checks with practical recommendations for real-world improvements.

Schema and Structured Data

Structured data checks for services, FAQs, breadcrumbs, organisation signals and other useful search features.

Redirects and Canonicals

Cleaning up redirect chains, duplicate URLs, incorrect canonicals and migration issues that dilute organic visibility.

Site Architecture

Internal links, service page hierarchy and crawl paths reviewed so priority pages are easier for Google and users to reach.

Launch and Migration Checks

Pre-launch and post-launch SEO checks for redesigns, domain moves, platform changes and major template updates.

From Audit Notes to Implemented Fixes

A technical SEO audit only becomes valuable when the right changes go live. AFB can investigate the issue, explain the priority, make the fix and then check the result in Google Search Console, Ahrefs, PageSpeed Insights and the live site.

This works well for businesses with an existing site, agencies that need quiet technical support, and teams that have already had an SEO audit but need somebody practical to implement the recommendations.

For local search campaigns, technical SEO should connect into your service and location pages. The local SEO services page covers that side in more detail.

Talk Through the Fixes

Technical SEO Services FAQs

What is technical SEO?

Technical SEO improves the way search engines crawl, index and understand your website. It covers foundations such as site structure, speed, redirects, canonicals, schema, internal links and indexation settings.

What does a technical SEO audit include?

A technical SEO audit usually reviews crawlability, indexation, page speed, Core Web Vitals, sitemaps, robots.txt, redirects, duplicate URLs, canonicals, broken links, schema and key page templates.

Can you implement technical SEO fixes directly?

Yes. AFB can implement many technical SEO fixes directly on WordPress, Shopify and WooCommerce websites, instead of only sending a list of recommendations.

Do technical SEO fixes improve rankings?

They can. Technical fixes remove barriers that stop important pages being crawled, indexed or understood properly. The biggest gains usually come when technical SEO is combined with stronger content, internal links and local or service page optimisation.

Which platforms do you support?

AFB works mostly with WordPress, Shopify and WooCommerce websites, including custom themes, page builders, speed issues, plugin conflicts and SEO launch checks.

Can technical SEO be part of ongoing SEO?

Yes. Technical SEO can be a one-off cleanup project or part of an ongoing SEO campaign where site health, indexing, performance and search visibility are monitored over time.

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